American Express has signed a multi-year naming rights agreement for the new, state-of-the-art Brighton & Hove Albion Football Club stadium at Village Way, Brighton.
The venue will be known as the ‘American Express Community Stadium’ when it opens in summer 2011 under the agreement with The Community Stadium Limited, a subsidiary of the Brighton and Hove Albion Group.
As well as being the long-awaited new home for the Albion, the 22,500 capacity American Express Community Stadium, has attracted huge interest from fans, the public and the Brighton & Hove business community who eagerly anticipate the project’s completion next year.
In addition to outstanding sporting facilities, the stadium will be used to promote community engagement in the local area, by enabling young people and adults to learn new skills and gain qualifications which will be of long-term benefit to the local community and economy. To this end, the stadium will run an on-going series of innovative learning initiatives and social inclusion programmes, many of which will be delivered via Brighton & Hove Albion’s much respected Albion in the Community programme.
Michael Edwards, Senior Vice President, at American Express, comments: “We are delighted to be part of this collaboration with the Club on what will undoubtedly be a major destination for Brighton & Hove. As the City’s largest private-sector employer, this partnership underscores our long term commitment to the area and builds upon our thirty-year heritage of supporting local community initiatives”.
Tony Bloom, Chairman of Brighton & Hove Albion added: “This is a landmark deal. We are very proud of our new stadium and to have such a prestigious global brand prepared to put its name to it shows just how good it is. American Express is committed to the local community and is the perfect partner for us. I would like to thank them for their support.”
This latest partnership forms part of American Express’ ongoing good citizenship programme in the Brighton & Hove community. The Company runs a wide and diverse range of philanthropic initiatives in Sussex, encouraging involvement from its large employee base in the region. In addition to its sponsorship of the Brighton Festival, the Brighton Marathon and the Stonewall Walk, the Company funds a number of local charities via the Sussex Community Foundation Grants Scheme.
The American Express Community Stadium will house the important charitable arm of BHAFC known as Albion in the Community and provide many opportunities to extend the work of the charity in areas of education, skills training, health and social inclusion.
Construction of the stadium commenced in December 2008 and is due for completion at the end of May 2011, ready for the start of the 2011/12 Football League Season. The project is costing £93 million and is being finished to an extremely high specification which, once complete, will rival many facilities in the Premier League.
Thursday, 24 June 2010
Thursday, 10 June 2010
SUSSEX FOOD AWARDS VOTING OPENS!!
New Minister of State for Agriculture and Food, Jim Paice MP, helped kick off public voting for the Sussex Food & Drink Awards 2010/11 at the South of England Show at sussexfoodawards.biz
The awards are all about supporting local farmers and producers and the businesses which sell and promote their produce in the local market place. Awards categories this year are: Sussex Farmer of the Year (sponsored by Knill James); Sussex Food Producer of the Year (sponsored by Musgrave Retail Partners); Sussex Drink Producer of the Year (sponsored by Natural PR); Best Sussex Food/Farm Shop (sponsored by Mayo Wynne Baxter); Sussex Butcher of the Year (sponsored by Leonards and Natural Farms); Best Sussex Eating Experience (sponsored by A Taste of Sussex); Sussex Young Chef of the Year (sponsored by Blue Spark Organisation with City College Brighton & Hove); and Best Sussex Farmers Market, sponsored by the Lewes brewers Harveys.
Chairman of the Judges, Clive Beddall OBE, said: “Our eight categories acknowledge every aspect of the agri-food chain: from farmers through to retailers and foodservice outlets. The Awards continue to grow in popularity, with over 9000 people voting for 300 local businesses last year. For 2010 we are introducing a new and easy-to-use online voting website at http://www.sussexfoodawards.biz/”
Voting is open until 1st October 2010 and the awards are presented at the 'Sussex foodie event of the year' - the awards dinner, held at the East Sussex National Golf Resort & Spa in January 2011.
At the launch, over 80 VIPS enjoyed a delicious Sussex breakfast, while the Minister debated topics affecting the food and farming industry with William Goodwin, a Sussex dairy farmer and the South of England Agricultural Society’s Vice Chairman; Clive Beddall OBE, media commentator and Chairman of the Sussex Food & Drink Awards; and William White, NFU South East Regional Director.
Local nursery school children, dressed as bees to raise awareness of the plight of the honey bee, helped kick off awards voting at the official launch of the South of England Show.
The awards are all about supporting local farmers and producers and the businesses which sell and promote their produce in the local market place. Awards categories this year are: Sussex Farmer of the Year (sponsored by Knill James); Sussex Food Producer of the Year (sponsored by Musgrave Retail Partners); Sussex Drink Producer of the Year (sponsored by Natural PR); Best Sussex Food/Farm Shop (sponsored by Mayo Wynne Baxter); Sussex Butcher of the Year (sponsored by Leonards and Natural Farms); Best Sussex Eating Experience (sponsored by A Taste of Sussex); Sussex Young Chef of the Year (sponsored by Blue Spark Organisation with City College Brighton & Hove); and Best Sussex Farmers Market, sponsored by the Lewes brewers Harveys.
Chairman of the Judges, Clive Beddall OBE, said: “Our eight categories acknowledge every aspect of the agri-food chain: from farmers through to retailers and foodservice outlets. The Awards continue to grow in popularity, with over 9000 people voting for 300 local businesses last year. For 2010 we are introducing a new and easy-to-use online voting website at http://www.sussexfoodawards.biz/”
Voting is open until 1st October 2010 and the awards are presented at the 'Sussex foodie event of the year' - the awards dinner, held at the East Sussex National Golf Resort & Spa in January 2011.
At the launch, over 80 VIPS enjoyed a delicious Sussex breakfast, while the Minister debated topics affecting the food and farming industry with William Goodwin, a Sussex dairy farmer and the South of England Agricultural Society’s Vice Chairman; Clive Beddall OBE, media commentator and Chairman of the Sussex Food & Drink Awards; and William White, NFU South East Regional Director.
Local nursery school children, dressed as bees to raise awareness of the plight of the honey bee, helped kick off awards voting at the official launch of the South of England Show.
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