Wednesday, 27 April 2011

City boy turns Sussex produce shopkeeper

A former investment banker has turned shopkeeper and is refurbishing the derelict antiques auction house in Upper Gardner Street to create a superb local food store and restaurant, Thorne’s Foods, bringing quality local produce into the heart of the city seven days a week.

31 year-old Jason, who lives in Brighton with his wife and baby, has had a passion for local food since he was young and aims to take on supermarkets by making fresh, seasonal local food available to people in Brighton & Hove, with opening hours to suit busy lifestyles

“I have been working on this project for two years now, raising capital from private investors, banks and getting to know our wonderful, award-winning Sussex food and drink producers, so that we can offer the best ingredients in the city,” said Jason.

“I want to offer good value quality food which can’t normally be easily accessed in the city centre and which people can pick up on their way home from work, so that they can eat well and support the local economy. I want to cut out the difficulties, and make it as easy as turning left to Thorne’s or right to the supermarket.”

Thorne’s intends to open from 9:30am to 8:30pm, selling a full range of groceries, including a high quality butcher’s, a deli counter, green groceries, wine and a huge spread of fresh, local ingredients and fine foods made in Sussex and surrounding areas. Suppliers will be chosen locally wherever possible says Jason, in recognition that not everything the modern food shopper desires is made in the county. The food will also be served in a market kitchen upstairs allowing customers to taste what is on offer and in season, whilst helping to manage wastage through the shop.

“I was so delighted to find the old antique auction house because it lends itself beautifully to my aspirations for the design of Thorne’s. It has a huge cobbled entrance way and high, vaulted ceilings, with a great space for the market kitchen, with lots of daylight coming through huge windows with wonderful views over the city’s rooftops,” he continued.

“We are restoring and celebrating the unique old features of the building, whilst installing all mod cons and upgrading facilities. We want to create a vintage, rustic farmer’s market atmosphere and style, but with the convenience of a supermarket for busy people in the city to enjoy.”

Thorne’s will create 20 new jobs in Brighton and this is just the start of Jason Hurwitz’s ambitions, as he hopes to create more local food stores in other cities in the future, bringing local produce to people who don’t normally have the time or means to access them.

Jason is seeking further investors to help meet the increased refurbishment cost in restoring the historic building; anyone interested should contact him at Jason.Hurwitz@ThornesFoods.co.uk.

Thorne’s Foods will open in July and Jason intends to hold a range of community events to involve and encourage local people to buy local.

Wednesday, 6 April 2011

Sussex spring harvest celebrated by Brighton Food Fest

Tens of thousands enjoyed the sun and tasty fare at the Big Sussex Market, part of the Brighton & Hove Food and Drink Festival’s ‘spring harvest’, this weekend in the North Laine.

The festival kicked off on Friday with a hilarious 100-metre city chefs pancake race on Brighton Pier, won by Michael Bowell of Hotel du Vin, followed by a VIP party and Sussex beer festival at Pub du Vin.

Public voting also opened for the Brighton & Hove at www.brightonfoodawards.com, sponsored by new legal firm in the city wetalklaw.com and gourmetbritain.com, the national website for foodies. The first ever Sussex Gourmet Tour, a vintage bus tour of Sussex food producers yesterday, was sold out and the city’s first Restaurant Week is also now on [April 1st to 8th], with restaurants offering £10 lunch and £15 dinner menus; and cafés serving up a £5 deal.

“This spring we will be celebrating everything that is great about Sussex produce and our wonderful international Brighton food offer and we welcome everyone who wants to get involved, by holding events or sponsoring our main attractions which attract thousands of food and drink lovers,” said Nick Mosley, festival director.

The first ticketed Live Food Show will be held next Saturday April 9th, including chef demonstrations from invited restaurants alongside wine tastings and a superb three-course lunch at the Radisson Blu, tickets are on sale at www.brightonfoodfestival.com. Foodwriter Andrew Kay, hosting the Live Food Show, will also announce the winner of the children’s Great Brighton Ice Cream Competition at Boho Gelato. Over 1,500 entries have been received and a shortlist of five finalists’ ice creams have been made up for judging. The winner will get to see their ice cream made, as well as winning a giant tube of ice cream and cones to enjoy with their school mates.

“There is so much to enjoy in our city and the surrounding countryside and we have created a festival programme which represents all aspects of our foodie hub on the south coast, so please do support us and come along and enjoy our events,” continued Nick Mosley.

Paula Seager, MD of Natural PR, who runs the Brighton & Hove Foodie Awards and has supported the festival for many years, is also calling for votes: “Last year 5,000 people voted in the Foodie Awards and this year we want to do even better to support our wonderful local eateries – so please get online from 1st April at www.brightonfoodawards.com and vote for your favourites!”

Details of festival events, including associated foody fun, such as the fabulous Chocolate Festival on New Road on April 16th and 17th, can be found at www.brightonfoodfestival.com.